How often should I post on TikTok? Posting the right amount on TikTok helps you reach more people and grow your audience. It’s not just your posting frequency, but it’s being consistent and finding a schedule that fits you.

This guide explains the basics of posting strategy, frequency, and consistency. It serves as a clear guide for content creators on posting on TikTok.

Understanding the TikTok Algorithm

“Can you just make something go viral on TikTok real quick?” or “All we need is one TikTok to explode. Easy, right?”

If you’ve heard these statements before, you’re not alone. Many people think going viral on TikTok is easy, but it’s not that simple. Luckily, things are changing. 

According to Hootsuite’s Social Trends 2025 Report, brands are now focusing on something called micro-virality. That means instead of trying to go viral with everyone, they aim to be popular with the right people, their community.¹

And that’s exactly how TikTok works.

TikTok uses a proprietary ranking system to decide which videos each person sees. That said, no two people have the same For You Page (FYP) – that’s the feed where TikTok shows you recommended videos. Your FYP is unique to you, and it changes over time based on what you watch, like, share, and comment on.

What Does TikTok Say About Its Algorithm?

TikTok describes its For You feed as:

“A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”

That means TikTok watches what you enjoy and then shows you more of that. The more you watch cat videos, for example, the more cat videos you’ll see.

So, why does this matter for creators? If you’re trying to grow your TikTok, you don’t need a video with 10 million views. You need videos that reach your kind of people – the people who care about what you do. The algorithm helps you do that, but only if you create content that fits your niche (your topic or interest) and keeps your audience engaged.

How Often Should You Post on TikTok?

If you’re wondering how often you should post on TikTok, many creators ask the same thing, especially when they’re just getting started.

What Do the Experts Say?

According to Hootsuite, a good goal is to post 3 to 5 times per week. That’s a solid number to stay active without feeling overwhelmed.

TikTok itself suggests posting 1 to 4 times a day, and they say there’s no real limit to how much content small businesses or creators can share. But let’s be honest, not everyone has time to post several times a day, especially when you’re also filming, editing, and doing everything else.

So if you’re new to TikTok or don’t have a big team, start with 3 to 5 posts a week. That’s a realistic and effective starting point.

The Value of Posting Consistently

TikTok’s algorithm (the system that decides who sees your videos) likes fresh and frequent content. The more you post, the more chances you have to reach new people. Plus, each post helps you learn what your audience likes.

Brayden Cohen, Hootsuite’s social media manager, says TikTok is the best place to test ideas. Some videos will flop, and that’s okay. Others might take off and get a lot of views. You won’t know what works until you try.

Best Times to Post for Maximum Reach

If you’re aiming to get more views and engagement on TikTok, timing your posts can make a big difference. Several studies have looked into when TikTok users are most active. 

Here’s what some of them found:

• Hootsuite (2025): Analyzed over 1 million posts and discovered that Thursday mornings (6–9 AM) and Saturday afternoons (10 AM–6 PM) are peak times for engagement. 
• Buffer (2025): Found that Sunday at 8 PM, Tuesday at 4 PM, and Wednesday at 5 PM are top times for views. They also noted that Wednesday is generally the best day to post.²
• Sprout Social (2025): Reported that Wednesdays between 2 and 5 PM see higher engagement compared to other days.³

These studies suggest that posting during specific times can help your content reach more people. However, it’s important to remember that your audience might have different habits. So, while these times are a good starting point, it’s best to monitor your posts to see when your followers are most active.

Planning Your TikTok Content Calendar

If you want to grow on TikTok, one of the best things you can do is plan. That’s where a TikTok content calendar comes in. It’s a plan of what you’re going to post and when. 

You can use a notebook, spreadsheet, or a calendar app to write down:

• What video are you making?
  
• What day and time do you post them?
  
• Any themes, hashtags, or sounds you’ll use?
  
• Your goal for the video (like views, comments, or shares)

Why a Content Calendar Helps

• Saves time: You’re not guessing what to post each day.
  
• Keeps you consistent: Posting regularly helps you stay active on TikTok.
  
• Helps with creativity: You can plan different types of content (funny, helpful, behind-the-scenes).
  
• Makes room for trends: Leave space to add trending videos when they pop up.

How to Start Your TikTok Content Calendar

1. Pick how often you’ll post (like 3–5 times per week)
   
2. Choose content ideas for each post (like tutorials, product demos, day-in-the-life)
   
3. Pick your posting days and times (based on when your audience is online)
   
4. Use a content calendar tool to publish and schedule posts all in one place, such as Hootsuite, Buffer, or Monday.
   
5. Review your videos weekly to see what worked and what didn’t

Don’t stress about being perfect. A content calendar is meant to guide you, not limit you. Stay flexible, test new ideas, and have fun with it!

Want to make posting, scheduling, and tracking your content easier? Check out our Social Media guides and start working smarter, not harder.

Focus on Growth, Not Perfection

When you’re creating content on TikTok, it’s easy to feel like everything needs to be perfect. Perfect lighting, perfect editing, perfect timing. But chasing perfection can slow you down or stop you from posting at all.

Instead, focus on growing. Every post you make is a chance to learn what works and what doesn’t. But none of that happens if you don’t post.

Growth means:

• Trying new ideas
  
• Learning from your results
  
• Getting better over time

You don’t need fancy gear or a huge following to start. Just be consistent and keep improving one step at a time. The more you post, the more you’ll grow, and that matters more than being perfect.

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Sources:

1. Hootsuite Inc. (2025). Social Media Trends 2025. Social Media Trends 2025 | Hootsuite; Hootsuite. https://www.hootsuite.com/research/social-trends?_gl=1
2. ‌Lang, K. (2024). The Best Time to Post on TikTok in 2024 (+ Free Heatmap). Buffer: All-You-Need Social Media Toolkit for Small Businesses. https://buffer.com/resources/best-time-to-post-on-tiktok/
3. ‌Keutelian, M. (2024, August 21). Best times to post on TikTok in 2024. Sprout Social. https://sproutsocial.com/insights/best-times-to-post-on-tiktok/