by Massis Chahbazian | Sep 13, 2024 | Marketing and Advertising Consulting
When designing a direct mail piece, understanding how quickly people review printed mailers is crucial. Studies show that most mailers get only a few seconds of attention before being discarded or set aside. Recent research even indicates this time might be as brief...
by Massis Chahbazian | Sep 9, 2024 | Marketing and Advertising Consulting
In today’s digital age, knowing how to target your audience with direct mail remains an effective strategy to reach them. While many businesses focus solely on digital marketing, direct mail offers a tangible, personalized approach that complements online efforts. By...
by Massis Chahbazian | Sep 5, 2024 | Marketing and Advertising Consulting
Direct mail and the various types of mailing options available, remain a cornerstone and effective marketing strategy, offering businesses a tangible way to connect with their target audience. The United States Postal Service (USPS) provides a variety of direct mail...
by Massis Chahbazian | Sep 1, 2024 | Marketing and Advertising Consulting
In this article we have created a list of our recommended 10 steps to create successful direct mail campaigns. Direct mail remains one of the most effective ways to reach your audience, particularly when integrated with digital marketing strategies. With the U.S....
by Massis Chahbazian | Aug 31, 2024 | Marketing and Advertising Consulting
In a bustling trade show environment, choosing the right Trade Show and Signage Solutions is crucial for distinguishing your booth from the competition. With numerous exhibitors vying for attention, effective signage and booth elements can make a significant...
